insight
Generative AI copilots are rapidly becoming embedded in enterprise workflows, yet the promise of transformative ROI remains elusive. With up to 95% of GenAI projects failing to deliver value, organizations face a critical moment: continue experimenting, or strategically scale. This white paper explores the current state of copilot adoption, the challenges holding businesses back, and how Kubrick’s AI Business Partners are helping organizations break through the “Copilot Ceiling” to unlock real, measurable impact.
The rise of GenAI copilots, led by tools like Microsoft 365 Copilot, has ushered in a new era of productivity. However, most enterprises are struggling to convert adoption into value.
This paper identifies three key blockers: weak data governance, unclear ROI, and low AI literacy. These issues are exacerbated by fragmented tool usage and the shadow AI economy, where personal AI accounts undermine enterprise platforms.
Kubrick proposes a solution: AI Business Partners. These consultants are trained to bridge the gap between technology and business, embedding within teams to scope, build, and scale copilot use cases. Through real-world examples in marketing, private equity, and vendor partnerships, the paper demonstrates how targeted deployment can drive operational excellence and prepare organizations for the agentic future.
As cloud costs rise and vendor competition intensifies, the window to build foundational value is closing. Organizations must move beyond ad hoc experimentation and embrace strategic implementation.
With Kubrick’s AI Business Partners, businesses can unlock the full potential of GenAI copilots—securely, scalably, and with measurable ROI.
Click here to read the full report.
